Google Analytics

Several years ago, Google purchased an analytics company called Urchin which provided both a log file and a javascript web analytics package. While the log file version has had only a few enhancements since then, the javascript version has become a very powerful, modern analytics package. Perhaps one of its best features is the price tag. Google Analytics is free. However, even though the package is free, implementation and configuration can require expertise in order to maximize benefit for a marketing team.

We have professional analysts on staff who have proven proficiency in GA through the Google Analytics Individual Qualification program. Below are links to our certificates:

Dennis Hart

Bob Lange

Suparno Chaudhuri

Some of the services we can help with include:

• Customizing configurations to support sub domain and cross domain situations
• Refining existing implementations to exclude internal traffic, include and measure internal Site Search
• Establish KPI’s and customize dashboards for various stake holders
• Configure goals, funnels, and conversion metrics
• Help extract actionable data from existing reports over time.